If its just on a card that doesnt have any information on it, then youre still at a loss.), "If you have a blister of 10 and it doesnt have the day of the week on the front or a number, you still dont know the difference between whether you took it today or not. Most of the compliance studies Ive seen have been U.

In some countries, products coffee paper cup that would be obtained through a prescription in the United States may be available over the counter or behind the counter without a prescription. prescribed by the pharmacists, are in front of the counter or behind the counter.

"Europes use of blister packs is high, but their actual use of compliant packaging is probably smaller than one would think because just because you have a blister package doesnt mean that you get adherence," says Bill Sharpless, marketing director, Reynolds Flexible . They have a marketing situation where it is going directly to the consumer via an informed expert, so that creates a need for more connectivity between marketers and packages outside the United States.com). You climb into bed at night and you cant remember if you took your medicine.packaging-paper. Despite this percentage, patient compliance is not as high as the United States. Blister packaging is becoming more common in the United States, however, this form of packaging comprises more than 80% of pharmaceutical packages in Europe. I havent seen any studies that get to that, says Akan Oton, global marketing director, Catalent Pharma Solutions (catalent. based, rather than European based, and you also have a lot of cultural factors there around access to physicians and the role of physicians.com/

Packaging of pharmaceutical drugs in the United States differs compared with European packaging trends."

Patient compliance has not been measured in Europe as it has been in the United States. In these cases, a need is created for a variable in the product, according to Vince Parry, president, Y Brand (ybrand.

.packaging-paper. Some experts believe that this is because blister packaging alone does not necessarily qualify as compliance packaging and the majority of patient adherence studies conducted have come out of the United States.co

), and chief branding officer, inVentiv Communications (inventivhealth.S.

If we were to bulk make an antidepressant here in the United States and you go to the pharmacy and youre given a bunch of pills to take home with just a pharmacists label on it, in Mexico you could say, I want that same antidepressant, and there it comes in a beautiful package with branding and instructions and a little blister pack, Mr. Parry told Med Ad News